About 3Link Consulting

Welcome to 3Link Consulting, your trusted partner for end-to-end guidance on building and managing successful SDR teams. Founded by Derrick Williams, a veteran sales leader with over 15 years of experience managing and consulting SDR and Inside Sales teams.


We understand the challenges companies face when trying to stand up an SDR team on their own.

At 3Link Consulting, we specialize in providing Sales Development Implementation services that are tailored to your unique needs and goals. If you’re struggling with feeling overwhelmed by the prospect of setting up a team yourself, the possibility of setting it poorly and having a false start, or not having anyone on staff with experience or time to build/manage an SDR team, we have the expertise and resources to help you get it up and running quickly.


We also provide support and guidance for existing SDR teams, helping revenue leaders overcome challenges such as poor lead follow-up, outdated playbooks, and SDRs struggling to convert conversations. We work with you to overhaul outbound sequences, coach SDRs on how to cold call effectively, and develop a success rubric that ensures your team is meeting its goals.


What sets us apart is our focus on sales development and accelerating pipeline growth. We go deep in Sales Development from messaging to tech stack configuration and everything in between. We also do the research and stay connected to what’s working, so you can be sure you’re getting the most up-to-date and effective strategies and tools.


In addition, Derrick is the host of The Sales Consultant Podcast, where he interviews industry experts in search of what’s really working in B2B sales. This podcast is just one example of our commitment to staying on top of the latest trends and strategies in sales development.


So if you’re ready… click below to 3x your funnel with 3Link Consulting.