Fast – Effective – Sustainable – Affordable
- All Sales Development models
- Technology and non-technology companies
- Multi-channel business strategies
- Product led business strategies
Sales Development – A Proven Growth Strategy
Each year, thousands of pro growth companies implement Sales Development within their business as a strategic step toward fueling revenue. The Sales Development function is a specialized team of Sales Development Representatives (SDRs) focused on outbound prospecting and/or inbound lead qualification, with the objective of creating high-quality engagement opportunities for their counterparts (the closers). This partnership Sales model allows your closers to concentrate on the complex work of progressing opportunities through the pipeline to close, while your SDRs concentrate on keeping the funnel full.
A successful Sales Development Implementation will increase your new business growth rate by two-to-four times (2x to 4x) what it is today, making the allure of starting a Sales Development team pretty clear… but how to successfully implement the function within your business might not be as clear. Sales Development Implementations are multifaceted and therefore having the right support along the way can be the difference between achieving excellence and having an shoddy program.
We Are Your Sales Development Implementation Partner
Implementing a Sales Development practice can be complex with an assortment of potential pitfalls relative to People, Process and/or Tools. This only increases the importance of ‘getting it right’ during the implementation phase. Working with 3LINK consulting will help ensure you avoid wasted time and investments, costly distractions to the business, cultural resistance, and a Sales Development practice that sputters out poor performance.