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Take your Sales Development Practice from a CONCEPT to CONVERTING


We support executives at early-stage startups who need help with building out a new Sales Development practice or transforming an existing one.

A successful Sales Development Implementation will increase your new business growth rate by two-to-four times (2x to 4x) what it is today, making the allure of starting a Sales Development team pretty clear… but how to successfully implement the function within your business might not be as clear.

Sales Development Implementations are multifaceted and therefore having the right support along the way can be the difference between achieving excellence and having a shoddy program.

Your Sales Development Partner

We will help ensure you avoid wasted time and investments, costly distractions to the business, cultural resistance, and a Sales Development practice that sputters out poor performance.

How We Help

Strategic Adviser

We advise management teams through the process of designing and implementing a Sales Development strategy. Based on years of research and experience working directly to build out other teams, we are well-positioned to help companies like yours to set up a Sales Development practice that will accelerate your go-to-market strategy.

Sales Process Engineering

One of the first steps in establishing how a Sales Development team will be incorporated into the business is re-engineering your existing Sales process to include the new function. There are many dynamics at play when doing this which can have downstream implications if not thought through completely.

A poorly engineered Sales Development process will result in poor execution and a frustrated sales organization. Avoid this with help from 3LINK. We have successfully implemented Sales Development strategies in a variety of industries and in various business models. 

We will work closely with you to design repeatable and sustainable processes optimized for your unique business requirements.

Recruit & Screen Applicants

Building a new Sales Development team involves hiring at scale and most startup management teams simply do not have the bandwidth to effectively drive and oversee the initiative. As part of the implementation project, we operate as an extension of your team, remotely handling all the sourcing, screening, and coordinating of SDR interviews. 

CRM Administration Support

Implementing a new Sales Development strategy will require customizations to your instance of Salesforce in order for your team to be as efficient as possible and to support your data-driven sales processes. Without the right expertise in-house, this can be very challenging.

3LINK comes equipped with the skills to take this off your plate so that you can concentrate on driving your business instead of spending time on the intricacies of a custom Salesforce design. We have been helping companies for years with mapping their sales processes to Salesforce and automating steps of the processes where possible. Allow 3LINK to help you maximize your investment in the Salesforce platform. 

Sales Development Training

To bring a group of new Sales Development Representatives (SDRs) up to speed on how to sell the company’s products and/or services, quickly, takes years of experience and if not executed effectively, your SDRs could face a false start.

3LINK will work with your team to develop an effective onboarding experience with a new hire training program that has proven to develop high-caliber SDRs.

Sales Development Operations

At the initial phase of implementing a Sales Development practice, your 3LINK Sales Development Implementation Consultant will be involved in designing and managing the SDR incentive compensation process, SDR performance data, and all the tools associated with the Sales Development team.

This requires significant attention to analytical trends, strong Salesforce.com administrator experience, and deep familiarity with Excel. In addition, 3LINK will help with the quality, accuracy, and timeliness of SDR related reporting.

We Augment the Staff You Already Have

The 3LINK Sales Development Implementation model allows you to leverage the team you already have, while at the same time, ensuring the program is constructed with the guidance of an implementation expert.

We advise, as well as actively participate in, designing, implementing, and scaling your organization’s Sales Development practice.  

Our Approach


A poorly designed Sales Development practice can result in exactly the opposite effect it is meant to produce. 3LINK will help you to avoid common design pitfalls by working with you and your team to align with the business strategy ensuring a strong strategic fit with new Sales Development capability. We will help construct a repeatable Sales Development process built on a solid structure and a clear strategy for success. This includes helping with writing or editing your SDR playbook and all the associated scripts and templates.


Hiring the right people is arguably the most important part of the entire program and recruiting for high-caliber SDRs can be especially difficult without help. Your recruiting strategy has to be bullet-proof in order to secure the best possible talent, quickly. With 3LINK, we lead the full recruiting effort so you don’t have to: writing the job description, posting the position, pursuing passive candidates, resume screening, coordinating, and interviewing.


Properly enabling a new Sales Development team from the beginning is essential for a quick start and long-term sustainable performance. Our Sales Development Implementation projects include a comprehensive and fully customizable training plan that will typically have the new SDRs ready to commence outreach efforts in under two weeks. We also provide SDR Sales Training for existing teams that are looking to improve conversation rates and overall SDR performance by providing a structured sales training program designed specifically for SDRs.



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