DO YOU NEED TO IMPLEMENT OR IMPROVE YOUR SALES DEVELOPMENT STRATEGY?
We support executives at early-stage startups who need help with building out a new Sales Development practice or transforming an existing one.
Sales Development – A Proven Growth Strategy
Each year, thousands of growth-focused companies implement Sales Development within their business as a strategic step toward fueling revenue. The Sales Development function is a specialized team of Sales Development Representatives (SDRs) focused on outbound prospecting and/or inbound lead qualification, with the objective of creating high-quality engagement opportunities for their counterparts (the closers). This partnership Sales model allows your closers to concentrate on the complex work of progressing opportunities through the pipeline to close, while your SDRs concentrate on keeping the funnel full.
A successful Sales Development Implementation will increase your new business growth rate by two-to-four times (2x to 4x) what it is today, making the allure of starting a Sales Development team pretty clear… but how to successfully implement the function within your business might not be as clear. Sales Development Implementations are multifaceted and therefore having the right support along the way can be the difference between achieving excellence and having a shoddy program.