The many roles of your Sales Development Implementation Consultant

Strategic Adviser

The first role of your 3Link Sales Development Implementation Consultant is one of an adviser. A role based on many years of hands-on experience acquiring the knowledge needed to guide Leadership teams accurately through the process of implementing their Sales Development strategy. This is particularly important during the initial phases while preparing plans for the business that generate new Sales opportunities.


Building an SDR team involves hiring at scale, which makes recruiting one of the most important functions. You would be running a risk in your hiring strategy without someone who has the experience of attracting top talent and pursuing high-caliber SDRs. There is a considerable amount of interviewing that takes place while assembling the team and your 3Link Sales Development Implementation Consultant comes equipped with a great deal of experience in conducting interviews and evaluating candidates.

Sales Process Engineer

One of the first steps in establishing how a Sales Development team will be incorporated into the business, is re-engineering your existing Sales process to include the new function. There are may dynamics at play when doing this which can have downstream implications if not thought through completely. A poorly engineered Sales Development process will result in poor execution and a frustrated Sales organization. With help from your 3Link Sales Development Implementation Consultant, you can rest assured that your Sales Process will be optimized for your ideal outcomes.

Salesforce Administrator

Implementing a Sales Development practice will require customizations to your instance of If your company does not already have a dedicated administrator on staff, your 3Link Sales Development Implementation Consultant is capable of assisting with executing the changes.

Sales Trainer & Coach

To bring a group of new Salespeople up to speed on how to sell the company’s products and/or services, quickly, takes years of practice and if not executed effectively, your SDRs will have a false start. 3Link will work with your team to develop an effective on-boarding experience with a training program that has proven to develop high-caliber SDRs.

Sales Operations Analyst

At the initial phase of implementing a Sales Development practice, your 3Link Sales Development Implementation Consultant will be involved in designing and managing the SDR incentive process, SDR performance data, and all the tools associated with the Sales Development team. This requires significant attention to analytical trends, strong administrator experience, and deep familiarity with Excel. In addition, 3Link will help with quality, accuracy and timeliness of SDR related reporting.

About 3Link Consulting

3Link was founded in 2010 by Derrick L. Williams Jr., the company’s Principle Consultant. Derrick is a highly experienced and accomplished sales professional, spending over 20-years driving sales for businesses of all sizes, from F500 to VC-backed startups.

For the past several years, Derrick has been successfully building high-performance Sales Development teams for startups in a variety of industries.

Prior to embarking on a path in Sales Development with hyper-growth startups , Derrick spent 16-years as a quota carrying Sales Representative and Sales Manager for some of the best companies in the world. Companies such as Dell, Comcast, ADP, Language Line Services and Verizon.

“My mission for 3Link is to ultimately help people and businesses reach their sales goals.” – Derrick Williams


We hired Derrick to develop our inside sales development team at Providence. Derrick hired a team, created a
training curriculum, and provided 1:1 development for each of our newly hired SDRs. His significant experience
with helped our Sales Ops team implement expanded functionality and create metric-rich
dashboards used to better manage the business. Derrick applied his sales development background in enterprise software and consumer technology to create a sales development plan for spinal implant sales. His work at
Providence helped launch successful new territories in Southern California and laid the foundation for our inside
sales pilot of FuseBox in the ASC. I highly recommend Derrick for any organization looking to implement and/or scale a sales development program. He is a hard-working, results-driven sales leader that will help your organization scale to the next level.

Jeff SmithCo-Founder and CEO Providence Medical Technology

I’ve worked with and for many sales professionals. Although my jobs have not been directly tied to quota based selling it has always been something that fascinates me. It wasn’t until I started following Derrick that it all
started to click and make sense. Derrick not only knows what he is talking about, but he can coach, teach and facilitate the learning process to shorten the learning curve. That is truly something this industry is lacking.
There are a lot of people that know sales, but it takes a true professional to be able to understand it and transfer that knowledge and understanding to someone who is attempting to learn the profession. Too often I see people
give face value information, but Derrick provides deep actionable information that you can use that day. Earlier this week Derrick spent time talking with me about job related competencies and not only did he help me further my career, but he helped me understand my strengths and my future in the industry I am in. There aren’t many people in Derrick’s position that would have taken time out of their day to truly give actionable information, and Derrick did that without any question or asking anything in return. There are very few people that have my business and recommendation after one conversation, but Derrick is one of those people. If you’re looking to better your sales skills, your sales team, or just have a conversation with someone who genuinely cares about human beings and their success look no further. Derrick, I appreciate your time and I look forward to continuing to work together in the future.

Ned ArickBusiness Development Consultant

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