Entries by Derrick Williams

Setting Up Salesforce for a New Sales Development Team

Salesforce is a phenomenal platform that provides a tremendous amount of options. Administering all these options, however, can be daunting for a small company with limited resources. In this post, we focus on what matters most so that you can get your team up and running quickly. Here’s the scenario: You have 5 Account Executives […]

10 Challenges Companies Face When Implementing a New Sales Development Team

There is an assortment of landmines that could go off when building out a new Sales Development practice and being that this is a field we are familiar with we wanted to help expose some of these landmines before you take your first step. We simply wanted to provide you with clarity around the obstacles […]

FAQ – Sales Development Implementation Consulting

Introduction – Every year, thousands of companies across the world are implementing new Sales Development teams within their business as a strategic step toward fueling revenue growth. In order to execute on their growth-vision effectively, executives are delegating the initiative to existing staff within the business or hiring someone from outside of the business to […]

Ideas on How to Maximize SDR/AE Teaming

The teaming efforts between Sales Development Representatives (SDRs) and Account Executives (AEs), can make or break the success of your Sales Development program. You can have a team built of only all-stars but that doesn’t guarantee success. Getting them to work together, effectively, requires a sound strategy. A quick note before we get too far […]